designed to optimize hydration
Incipit Aqua: Begin with water
Advanced electrolyte formula
Innovativeformula
Pure, potent, bioavailable ingredients
What’s in it, where it comes from,
how it’s made. It all matters
Founder’s philosophy
Optimal health lies at the intersection of
ancestral wisdom and modern science.
Memento Health
: a reminder to be mindful of your health
N1
Memento means to remember; it’s a gentle reminder to return to the fundamental, essential truth.
N2
Memento Mori : Latin for “remember you must die”. Used as a symbolic trope in order to reflect on one's mortality and create a sense of priority and meaning.
N3
Memento Health is the next step - a reminder to be mindful of your health, to pursue a life well lived. A life full of passion and ambition.
An unconventional approach to hydration
N1
Water alone ≠ Hydration
Adequate hydration requires water (H20) with a balanced ratio of minerals and electrolytes.
N2
Sugar ≠ High Absorption
Amino acids improve electrolyte absorption better than sugar and carbohydrates while avoiding the negative consequences of consuming sugary products.
N3
Sea Salt ≠Pure, Clean Salt
The salt in our electrolyte comes from an ancient, underground salt deposit in Redmond, Utah. This deposit is protected from modern pollutants by layers of volcanic ash and clay.
N4
Isolated Minerals ≠ Optimal Health
No single mineral works in isolation. They work synergistically to perform just about every function in the human body. Water must contain a plethora of minerals and micro-minerals, just as nature intended.
Zero compromise policy
Because it isn’t only what’s in our product that matters; it’s about what’s not
Non-GMO
Soy-free
Gluten-free
Dairy-free
Zero sugar
Vegan
Keto friendly
Paleo friendly
Made in the USA
Benefits
N1
Improves recovery following physical or mental activity
N2
Supports brain activity and higher order cognitive function
N3
Increases energy through improved cell functioning
N4
Assists the nervous system in regulating a calm, relaxed state